Marketing Viajando

About

I help founders, SMEs, associations and internal teams turn ideas and messy processes into production-ready digital products with Lovable. I did not arrive at this from engineering alone. I have spent more than seven years in the marketing industry, worked for years as an SEO consultant, managed multilingual e-commerce projects, and founded and run my own company. That background is the difference between building what a client asks for and building what their business actually needs: I read a brief as a business case (acquisition, margin, operating cost, who maintains this in six months) and not only as a spec. My work combines product strategy, UX, AI and automation, with a strong focus on solutions that hold up in real business operations, not attractive prototypes. That means role-based permissions, row-level security, clean data contracts, graceful handling of incomplete data, and multilingual interfaces that match how people actually work. On the public side I have built multilingual directories, SEO-driven platforms, booking and reservation systems, CRM tools, admin dashboards, educational platforms and community products, for tourism, hospitality, professional directories, education and cultural organizations. On the internal side I have built operational tools in production for a European e-commerce and device refurbishing group: a mobile-first PWA that replaced paper-and-forms quality audits on the workshop floor, with per-role access and one-click exports; a multi-source, multi-country Voice of Customer platform pairing a BI dashboard for analysts with an AI sentiment and themes view for leadership; an internal AI intranet with SSO and automation webhooks; and a real-time collaborative workshop platform. I can support a project from product definition and architecture through UX, development, automation and launch. I pay particular attention to security, maintainability, running costs, SEO, and making sure clients can manage their product independently after delivery. I work especially well with founders and organizations that have a strong idea or a painful internal process, and need help translating it into something clear, functional and scalable. Working languages: English, Spanish, French.

Recent projects