About
Seattle Startup Coaches is a GTM strategy and AI advisory firm led by ICF Certified Change Management Coach and AI Advisor, Carmela Fortin. The firm serves two audiences: Founders who need GTM strategy that actually converts, and enterprise organizations that need change management and vibe coding sprints to teach their teams how to build with AI. AI tools like Lovable collapse the distance between idea and shipped product, but most organizations don't have the internal muscle to use that speed well. Teams default to old approval chains, old handoffs, old timelines, and the tool sits unused or misused. Seattle Startup Coaches closes that gap: hands-on sprints that teach teams to build, ship, and iterate at the pace the tools now allow, backed by the organizational change work that makes the shift stick. Need Lovable in your org large or small? Contact Seattle Startup Coaches today!
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