Vicki Mahoney

About

I build production-ready websites, CRM systems, portals, automations and custom business tools with Lovable. I’m Vicki Mahoney, founder of Refrakt, with 15+ years across marketing, digital and growth. I work directly with businesses from the initial idea through to the finished build, whether that’s a conversion-focused website, a custom CRM, lead management system, client portal, internal platform, dashboard, AI workflow or something completely bespoke. What makes my approach different is that I’m not just a developer working from a brief. I understand the marketing, customer journey and commercial problem behind the build, so I can help work out what should actually be built, how it should work, and how it fits into the wider business. I use Lovable to move incredibly quickly from idea to working product, while still thinking about the things that matter in real business use: UX, lead flow, integrations, automation, data, SEO and how the team will actually use it. Typical projects include: Websites & landing pages CRM & lead systems Client portals Internal business platforms Dashboards & reporting AI workflows & automations Funnels & customer journeys Custom tools & MVPs You work directly with me throughout the project. If you have an idea but aren’t quite sure how to turn it into the right system, that’s often where I’m most useful.

Recent projects