Brandinglab

About

BrandingLab is a creative practice led by Russel Davis, a fractional creative director. One senior creative owns the whole arc: positioning and brand identity, product and interface design, the build in Lovable, and the launch. No account layer, and no handoff between a strategist, a designer and a developer who never spoke to each other. We work on B2B SaaS products and the websites that sell them. Most of what we get called in for is the gap between "it works" and "it looks like a company worth paying" — so we start with brand: naming, identity, a design system with real tokens. Then we build it in Lovable, so the product ships with a point of view instead of a template. We also fix a problem a lot of Lovable builds don't know they have. brandinglab.io runs on Lovable — React, Supabase, a custom admin, edge functions. When we launched it, our AI-search traffic collapsed: assistants were reading the unhydrated app shell instead of the content. We diagnosed it, fixed it, and now build every client site to be legible to AI answer engines from day one. We sell that service because we needed it ourselves first. Recent work includes an AEO architecture for Opsi Systems that earned ChatGPT and Gemini referrals within 90 days, and a rebuild for Mind Ventures that doubled organic conversion in the same window. Engagements run as monthly retainers, typically six to twelve months. We cap at three to five clients at a time — that cap is the quality control.

Recent projects